I started European Focus three decades ago as a custom-designed, private tour service. When I proposed the concept to the owner of a travel agency (who happened to be a family member) he scoffed and said “no one will pay that much to travel.” Now, 321 tours later, travel in general is in a “pause” mode and will likely remain so for some time. When it does rebound, the first types of travel will likely be private, custom-designed trips where people have the security of knowing their travel companions, and having the flexiblity to avoid crowds, avoid large cities and just be watched over by a competent, experience travel professional.
This is where European Focus Private Tours excels. This has always been the foundation of my business. I set the trend long before it was trendy. And by “luxury” I have never meant that we stay in places dripping with gold or that your every whim and wish is immediately gratified by a butler. Luxury means choice, options, freedom and not being herded around in a large group on a slow, lumbering bus packed full of strangers. I have never liked that concept of “mass tourism,” and still don’t today.
Here is an interesting article from Forbes which you may enjoy. See you later in Europe.