Why European Focus

John and Kathy on the first evening of their second tour with European Focus. We were visiting Kathy’s ancestral village of Murnau am Staffelsee, Bavaria.

How European Focus Tours Compare to the “Big Bus Companies”

Them — You’re just one of the mob

The emphasis is on the masses. Trips might seem cheap, but the companies are basing their numbers on quantity, not quality.

Us — Each individual is important

The emphasis is on the individual. European Focus founder and operator James Derheim puts together tours for couples (including a couple of friends or family members) or small family groups up to 18. We travel in style, using sedans, station wagons or the European Focus company van to accommodate you comfortably. Fewer than 50 carefully chosen travelers will experience the wonders of travel with European Focus this year. That’s compared to more than 14,000 for Rick Steves, and triple that for Globus, Trafalgar and Insight.

Them — The more people, the more profit

Profits are maximized by cutting corners. You are oftentimes staying in industrial zones, far away from town or city centers. Meals are planned around cost savings. “Chicken or beef” is usually your choice for dinner. Drinks are never included. There are many “optional” excursions which you have to reach into your pocket to pay for. Tour guides are paid peanuts, and therefore have to subsidize their meager pay by adding “shopping destinations” to the day’s plan. The last person out the door of a shop is the tour guide, collecting anywhere from 10 – 15% of what you just spent. Your tour is more about shopping in order to fill the guide’s pockets.


Us — Our livelihood depends on your happiness

European Focus cares more about your happiness because without it, being the owner and operator of a very small company, James Derheim wouldn’t have a business or a livelihood. We stay in the heart of historic towns, always in small inns and rarely in chain hotels. James and his professional guides are paid a salary, and are never, ever paid a commission by any store they might suggest you check out. And, unlike many tour operators, you are not handed off to a third party. James is your primary point of contact, he is your trip organizer, he books everything and he meets you at the airport or the hotel where your tour is set to begin. You’re not shuffled around to various others, James is with you from start to finish. This adds a layer of comfort and ease to your travels.

NEW: European Focus is changing its focus. The cities of Paris, Rome, Florence, Venice, Prague, etc. have become almost destroyed by mindless mass tourism. They are filled to the brim with tourists just “checking it off the list” and looking for Instagram moments without a single thought to the history of these places or culture. That’s why for the last quarter of his European Focus career (owner and chief operator James Derheim will retire in 2030) the focus will shift to the smaller cities and smaller towns in Europe which are still authentic and which haven’t been completely run over by tourists. Good-bye Prague and hello Tabor. Good-bye Paris and hello Burgundy. Good-bye London and hello Bath and The Cotswolds. That doesn’t mean European Focus will refuse our first-time guests who want to go to the well-known cities. It just means that European Focus will limit the number of times we go there, so as to maintain not only our sanity but also the freshness and interest in doing this demanding work.

Them — What you pay for, you get exactly

You’re lured in by a cheap price for your tour, then hit later by “optional” activities that cost you extra. Your trip cost can easily cost double what the brochure or web site promises. Sometimes the big bus tour companies even charge an extra fee to get you into town from the suburban hotel where you are staying.

Us — You get more than you pay for

With top-level VIP tours your total trip cost is determined in advance, before you sign a contract. European Focus never surprises you with optional activity fees. You even enjoy activities that are not on the plan, “just because.” See something interesting over yonder? We go there, and you’re not don’t stuck with an “optional sightseeing fee.”

Them — Exhausted by an itinerary which promises the moon, the stars and all of the universe

A rushed, hectic itinerary that crams too many sites into too many days. Early wake ups, long days. You may book your tour thinking you’re getting a lot for your money, but you’re actually doing windshield tours of most of the sights, leaving you exhausted and feeling like “If it’s Tuesday, this must be Belgium.”

Us — Relaxed exploration

James Derheim paces your tour at your speed. Want to sleep in and have a leisurely breakfast? Fine. We adjust our itinerary according to your mood. This is impossible with a big group of people, who must be kept on a rigid schedule. James loves to be spontaneous. Want to spend a little more time shopping or sightseeing in a particular town? Great! James can easily adjust and he loves to divert off plan.

Them — “Never go with a big tour bus again”

You may never take another bus tour, after you’ve been on one.

Us — See you next time

James often hears comments like this from our guests: “We took a bus tour once and got a broad overview of Europe, but after a private tour with you, we’ll never go back to that kind of touring. This is so much more relaxed.” Half of the 10 – 15 tours booked each year are with repeat clients.

It’s up to you. Save money and go with a big tour company, and possibly regret the choice. Or, spend more, have more flexibility, enjoy the experience thoroughly and come back for seconds, thirds or fourths. If exceptional service, attention and dedication to your happiness is important to you, then come with James for an adventure that will result in a lifetime of memories.

European Focus Private Tours welcomes guests from every walk of life.

Continue with the first steps to design your own tour here.

Or learn about our featured, planned itinerary tours.