An “Us” vs. “Them” Comparison to help you understand why European Focus Private Tours might be the right choice for you.

How Our Tours Compare to the “Big Bus Companies”

Them — You’re just one of the mob

The emphasis is on the masses. Trips might seem cheap, but the companies are basing their numbers on quantity, not quality.


Us — Each individual is important

The emphasis is on the individual. We put together tours for singles, couples or small family groups up to 10. We travel in style, using sedans, station wagons or our company van to accommodate you comfortably. Fewer than 50 carefully chosen travelers will experience the wonders of travel with European Focus this year. That’s compared to more than 14,000 for Rick Steves, and triple that for Globus, Trafalgar and Insight.


Them — The more people, the more profit

Profits are maximized by cutting corners. You are oftentimes staying in industrial zones, far away from town or city centers. Meals are planned around cost savings. “Chicken or beef” is usually your choice for dinner. Drinks are never included. There are many “optional” excursions which you have to reach into your pocket to pay for. Tour guides are paid peanuts, and therefore have to subsidize their meager pay by adding “shopping destinations” to the day’s plan. The last person out the door of a shop is the tour guide, collecting anywhere from 10 – 15% of what you just spent. Your tour is more about shopping in order to fill the guide’s pockets.


Us — Our livelihood depends on your happiness

We care more about your happiness than we do about the bottom line. We stay in the heart of historic towns, always in small inns and never in chain hotels. If you choose to enjoy our meal plan, we give you free choice off the menu at every meal on our top-level VIP tours. We select restaurants according to what you feel like eating. And wine, beer or other drinks are always included in our top-level VIP tours. We also offer ala-carte pricing for clients who wish to make their own decisions on meals. Our professional guides are paid a salary, and are never, ever paid a commission by any store they might suggest you check out.


Them — What you pay for, you get exactly

You’re lured in by a cheap price for your tour, then hit later by “optional” activities that cost you extra. Your trip cost can easily cost double what the brochure or web site promises. Sometimes the big bus tour companies even charge an extra fee to get you into town from the suburban hotel where you are staying.

Us — You get more than you pay for

With our top-level VIP tours your total trip cost is determined in advance, before you sign a contract. We never surprise you with optional activity fees. You even enjoy activities that are not on the plan, “just because.” See something interesting over yonder? We go there, and we don’t stick you with an “optional sightseeing fee.” We also offer our new clients the option of an ala-carte pricing plan. More information on this can be sent to the interested potential client on request.


Them — Exhausted by an itinerary which promises the moon, the stars and all of the universe

A rushed, hectic itinerary that crams too many sites into too many days. Early wake ups, long days. You may book your tour thinking you’re getting a lot for your money, but you’re actually doing windshield tours of most of the sights, leaving you exhausted and feeling like “If it’s Tuesday, this must be Belgium.”

Us — Relaxed exploration

We pace your tour at your speed. Want to sleep in and have a leisurely breakfast? Fine. We adjust our itinerary according to your mood. This is impossible with a big group of people, who must be kept on a rigid schedule. We love to be spontaneous. Want to spend a little more time shopping or sightseeing in a particular town? Great! We can easily adjust and we love to divert off plan.


Them — “Never go with a big tour bus again”

You may never take another bus tour, after you’ve been on one. In fact, we often hear comments like this from our guests: “We took a bus tour once and got a broad overview of Europe, but after a private tour with you, we’ll never go back to that kind of touring. This is so much more relaxed.”


Us — See you next time

Half of the tours we book each year are with repeat clients. One guest we will never forget said “I don’t ever want to travel more than 100 miles from home again without (European Focus).”

It’s up to you. Save money and go with a big tour company, and possibly regret the choice. Or, spend more, have more flexibility, enjoy the experience thoroughly and come back for seconds, thirds or fourths. If exceptional service, attention and dedication to your happiness is important to you, then come with us for an adventure that will result in a lifetime of memories.

European Focus Private Tours welcomes guests from every walk of life.

Continue with the first steps to design your own tour here.

Or learn about our featured, planned itinerary tours.